Custom Brand Identity · Concept Study
Elara Wellness StudioOne identity. Thoughtfully connected.
Elara Wellness Studio is a concept exploration of a complete visual identity. A fine botanical mark, elegant serif lettering and a warm neutral palette establish a calm direction for the fictional wellness brand.
The identity board brings together the primary logo, a circular submark, colour references and stationery applications. The coordinated presentation below explores how the same design language can extend across brand guidelines and printed materials.
The Design
Consistency in every detail.
The flower illustration gives the identity a recognisable centre, appearing both with the full name and as a standalone motif. Spacious lettering and muted cream, taupe and brown tones keep the overall character restrained.
The stationery concept carries those choices across cards, envelopes, a guidelines book and packaging. Each piece repeats the same core elements, demonstrating how a cohesive brand identity can adapt to different formats while retaining a consistent appearance.
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